How Pakistani Video Influencers Create an Impact On The Video
Video is officially an essential element of marketing strategy. If your brand is not using video as a medium of your marketing strategy, you are missing out a great deal!
Collaborating with video influencers has turned out to be one of the most effective ways to build a strong audience base. These “stars” are considered thought leaders and experts who can drive viewers’ engagement with intense credibility. Video influencers can be of many types like Instagram influencers, vlog influencers, video influencers, and social media influencers. In this blog, we will discuss in detail the impact a video influencer makes on video.
“Video influencer marketing fires-up brand visibility.”
In Pakistan video influencers have achieved a status as one of the biggest influencers in social media, gaining a vast, loyal audience to support them. Celebrity endorsement has been witnessed for years. However, with the rise of video influencers, companies have taken this as an opportunity to attract a new audience and gain visibility to their brand. Video influencers impact the video in many ways, few of which are discussed below:
It is a powerful scaled form of communication:
Marketing through video influencers is more than a bandwagon. It is the most powerful medium to reach the audience. There is a special relationship between followers and influencers- one that reflects the sense of co-ownership. They form an authentic bond with their fans, which means fans trust what they have to say and look forward to them for product and brand recommendations.
Their ability to story tell:
Influencers know the tactics to connect with their audience through their ability to story tell easily. Viewers become invested in their lives by regularly watching and, as I explained earlier, feeling like they know them. This personal association engages audiences, primarily through vlogging. It is a hefty tool that brands are utilizing in their marketing tactics. It outperforms traditional methods of marketing because the emotional element inspires and appeals to consumers more.
Influencer’s sheer personality sells the brand:
Video influencers and brands work hand in hand. It is clearly witnessed with this epic rise in Youtube influencers taking on a prominent role in a brand’s marketing strategies. They form a symbiotic relationship and help each other grow. Brands are reaching out to these “professionals” due to their large fan following.
Initially, influencers advertise the product by creating relatable content on it. And even by appearing and hosting highly publicized events of such brands. The influencer’s reputation and their sheer personality sell the brand, leading to a new product line and going out-of-stock within minutes.
Youtubers influencing purchasing behavior:
Celebrity endorsements have been around for a very long time, but now video influencer sponsorships can be seen left and right. These social media influencers are relatively more affordable and bring a greater return on investment. Their easy accessibility, relatability, and authenticity to consumers make them a more favorable option. It is the reason they are holding the ground of brand marketing for a long. Their impact is undeniable. By being a “friend” to their audience, they have the power to persuade consumers’ purchasing behavior. 4 out of 10 subscribers claim that their favorite influencer understands them better than their friends.
Rise of IGTV:
Instagram Television (IGTV) is one of the most functional features for influencers today, and this is predicted to gain a lot more traction in the coming years. IGTV videos enable influencers to share long-form content have long conversations with their followers. It engages users for much longer and forms an unseen bond between them.
It is an excellent place to create longer and detailed videos. The rise of IGTV is making influencer’s role more vivid and essential in their viewers’ lives.
Tik tok’s popularity:
Tiktok was launched in 2017, and since then, its popularity is shooting up till now. An average user opens the app nearly eight times a day. Therefore, they form a bond with whoever they see repeatedly there.
Tiktok is a platform where users create videos with a creative touch and share them globally. Brands look for the right influencers for promotional activities there.
With the upheaval increase in this video platform’s monthly users, you can expect a high engagement rate from your influencer marketing campaign.
Engaging users and multiplying sales:
With advanced capabilities and continuous improvement tools, video influencers create engaging content to hook the viewers with them. Working in collaboration with them for product marketing may result in outstanding results because influencers have the knack to produce professional-looking videos to catch viewers’ attention. Some of them may even end up purchasing from the same brand, thus increasing sales.
Increase viewers interaction through live videos:
Nearly 85% of internet users watch videos on their devices. Additionally, over 100million Instagram users create or watch live videos every day. Live videos tend to get higher engagement than regular videos because viewers can interact with the video real-time.
Video influencers know this better, and they use live videos more frequently to interact with their viewers. It enables them to review products or services on live video and have Q&A sessions with the audience.
Influence users – Facebook videos and stories:
Facebook has 2.5 billion monthly active users. It makes it the best platform for marketers to reach their target audiences via video influencers. Facebook influencers are ruling the platform by reaching the target audience by uploading relevant promotional videos and Stories. And with features like Facebook Watch, the followers are most likely to spot the places visited y influencers.
Influencers are generating high engagement with their audience through Facebook Live. These videos appear in the newsfeed of their followers. Influencers have conquered almost every ground to reach the local audience through endless such opportunities.
With the ever-growing popularity of videos, it is highly expected that brands will continue investing in video influencer marketing more potentially. Social media platforms like Facebook, Instagram, TikTok, and Youtube have all started adapting videos due to their high engagement rates.