Step-by-Step Guide to Creating Explainer Videos

Imagine you’ve just launched a groundbreaking product, but despite your best efforts, people don’t seem to understand what it does or how it can benefit them. Frustrating, right? Now, think about the last time you watched a video that made a complex idea crystal clear in just a couple of minutes. That’s the magic of explainer videos. They have the power to turn confusion into clarity, doubt into excitement, and passive viewers into engaged customers.

Have you ever wondered how some companies easily explain their products or services in a way that not only educates but also entertains? The secret lies in video animation services. Whether you’re promoting a product, explaining a service, or educating your audience, an effective explainer video can make all the difference. Here’s a step-by-step guide to help you create explainer videos that fascinate and inform your viewers, ensuring your message is heard loud and clear.

What is An Explainer Video?

An explainer video is a short, informative video that breaks down a complex topic or product into easy-to-understand pieces. Typically used for marketing purposes, it aims to engage viewers and convince them of the value of something.

96% of people have watched an explainer video to get a better understanding of a product.
Source: Yans and Wyzowl, 2023

How to Make an Explainer Video?

Here’s a breakdown of the process to create one:

Step 1: Define Your Goal

Before you start creating your explainer video, it’s important to define your goal. What’s the objective of this video? Are you trying to increase sales, explain a new feature, or simply educate your audience? Having a clear goal will guide the entire creation process and help you measure the video’s success.

Step 2: Analyze Your Audience

Audience awareness is the foundation of successful content creation. Consider who your viewers are, what they care about, and what problems they need to solve. Customize the message and tone of your video or animated explainer video to meet their needs and preferences. This will make your video more relevant and engaging.

“85% of people are more likely to buy a product after seeing an explainer video.<br>”Source: Yans and Wyzowl, 2023

Step 3: Script it Out

The script serves as the fundamental core of your explainer video. A good script is clear, concise, and appealing. It should quickly grab the viewer’s attention, explain the problem, present your solution, and end with a strong call to action.

Tips for Writing a Great Script

  • Start with a hook: Hook your audience’s interest within the opening moments.
  • Keep it simple: Use simple language and avoid slang.
  • Focus on benefits: Highlight how your product or service solves the viewer’s problem.
  • Be concise: Aim for a script around 150 words per minute of video.
  • End with a call to action: Encourage viewers to take the next step, whether it’s visiting your website, signing up, or making a purchase.

Step 4: Create a Storyboard

A storyboard is a visual representation of your script. It outlines each scene in the video, showing what will happen on screen. This helps you plan the visual flow and ensures that the video will be cohesive and visually appealing.

How to Create a Storyboard:

  • Divide your script into scenes: Break down your script into smaller sections that represent different parts of the story.
  • Sketch each scene: Draw simple sketches or use software to create each scene.
  • Include notes: Add notes about animations, transitions, and key visual elements.

Step 5: Choose Your Style

Explainer videos come in different styles, including animated, live-action, whiteboard, and screencast. Choose a style that best suits your message and resonates with your audience.

Popular Explainer Video Styles:

  • Animated: Great for simplifying complex ideas and adding a touch of fun.
  • Live-action: Ideal for personalizing your message with real people.
  • Whiteboard: Perfect for educational content and step-by-step instructions.
  • Screencast: Useful for software tutorials and product demos.

Step 6: Produce Your Video

Once you have your script, storyboard, and style decided, it’s time to start producing your video. This step involves creating the visuals, recording voice overs, and adding music and sound effects.

Steps in Video Production:

  • Animation/Filming: Create animations or film the live-action scenes based on your storyboard.
  • Voiceover: Record a clear and professional voiceover that matches the tone of your video.
  • Music and Sound Effects: Choose background music and sound effects that complement your video and enhance the viewer’s experience.
  • Editing: Use video editing software to put everything together, ensuring smooth transitions and a cohesive flow.

Step 7: Review and Revise

After producing your video, review it to ensure it meets your goals and resonates with your audience. Share it with a few people for feedback and make necessary revisions. Pay attention to pacing, clarity, and overall impact.

Review Checklist:

  • Is the message clear and concise?
  • Is the pacing appropriate?
  • Do the visuals and audio complement each other?
  • Is there a strong call to action?

Step 8: Optimize for Distribution

To maximize the reach and impact of your explainer video, optimize it for the platforms where you’ll be sharing it. Different platforms have different requirements and best practices.

Optimization Tips:

  • Title and Description: Write an attractive title and description that include relevant keywords.
  • Thumbnail: Design a captivating thumbnail that entices viewers to click.
  • Subtitles: Add subtitles to make your video accessible to a wider audience.
  • Format: Ensure your video is in the correct format and resolution for each platform.

Step 9: Distribute and Promote

Now that your explainer video is ready, it’s time to share it with the world. Distribute your video across different platforms to reach a wider audience.

Distribution Channels:

  • Website: Add the video on your homepage or landing pages.
  • Social Media: Distribute your video across different platforms such as YouTube, Facebook, Instagram, and LinkedIn.
  • Email Marketing: Include the video in your email newsletters and campaigns.
  • Paid Ads: Promote your video through paid advertising to reach a targeted audience.

Step 10: Measure and Analyze

Finally, track the performance of your explainer video to understand its impact and identify areas for improvement. Use analytics tools to measure views, engagement, and conversion rates.

Key Metrics to Track:

  • Views: How many times has your video been watched?
  • Engagement: Are viewers watching the entire video? Are they liking, commenting, and sharing?
  • Conversion Rates: Is your video driving the desired action, such as website visits or sign-ups?

By analyzing these metrics, you can gain insights into what’s working and what needs adjustment, helping you create even more effective explainer videos in the future.

Which is the Best Explainer Video Company in Karachi?

With a team of skilled professionals, ArtxFilms specialize in creating high-quality explainer videos that not only inform but also engage and inspire your audience. Our innovative approach and attention to detail ensure that every video we produce is tailored to meet your unique needs, effectively conveying your message and driving results. Whether you’re looking to promote a product, explain a service, or educate your audience, ArtxFilms is your go-to partner for exceptional explainer video production services.

Contact ArtxFilms today and watch your vision turn into a visual masterpiece!

By and Large

Creating effective explainer videos involves a clear goal, understanding your audience, crafting an appealing script, and producing high-quality visuals and audio. By following this step-by-step guide, you can create videos that not only explain your message clearly but also engage and convert your audience. Start implementing these steps today and watch your explainer videos become a key asset in your marketing strategy.

All set? Hit record and get ready to create something truly impactful!