Background
Ashabi is one of Pakistan’s renowned home textile manufacturers, exporting high-quality products to the USA, UK, Europe, and beyond.
Built on craftsmanship, innovation, and sustainability, Ashabi has become a symbol of Pakistani excellence in the global textile industry.
To visually communicate this legacy, ArtX Films was commissioned to produce a commercial and corporate video that captured Ashabi’s story — from raw materials to refined products.
The video would also feature prominently on Ashabi’s official website homepage, offering visitors an inside look into the company’s world-class manufacturing and design processes.
The Concept
The vision behind the project was to create a video that feels authentic, emotional, and cinematic.
Not just a factory tour, but a journey through creativity, precision, and human dedication.
Using professional cinematography, drone footage, and studio product shoots, ArtX Films aimed to balance the industrial with the artistic — showing that every piece of fabric is more than a product; it’s a story woven with care.
The Shoot Journey
Our team explored every corner of Ashabi’s facilities, capturing a complete visual narrative of their operations:
- Pre-treatment and greige checking
- Printing and dyeing processes
- Cutting, stitching, and quality inspection
- Packaging, metal detection, and processing
- Weaving, dispatching, and shipping
- Meeting rooms and logistics
- Biomass boiler and renewable energy initiatives
- Designing and styling departments
- Studioshoot — capturing detailed product visuals, fabric textures, and fine craftsmanship
Each segment was shot to highlight both the technical precision of machinery and the human passion driving Ashabi’s excellence.
The Exhibition Deadline
Just a few days after completing the shoot, the client called unexpectedly — Ashabi had a major international exhibition coming up, and they wanted the video ready to showcase at the event.
The deadline was much shorter than planned, leaving very little time for editing, sound design, and color grading.
Understanding the importance of the opportunity, the ArtX Films team worked around the clock.
Multiple editors worked in parallel — perfecting transitions, soundscapes, and brand pacing — while ensuring the visuals stayed true to Ashabi’s elegant tone.
Despite the pressure, the team delivered a fully finished, professional-grade video on time for the exhibition, where it became a highlight at Ashabi’s booth, drawing attention from global buyers and partners.
The Result
The final video beautifully showcased Ashabi’s complete journey — from innovation in manufacturing to sustainability in practice, from design creativity to community impact.
It became not just a brand video but a visual identity for Ashabi’s excellence and global presence.
The combination of studio detailing, industrial precision, and aerial perspectives turned the video into a comprehensive storytelling piece — one that connects with engineering.
Client Feedback
The Ashabi team was extremely satisfied with the final results.
They praised ArtX Films for its professionalism, flexibility, and storytelling approach, and appreciated how the team handled challenge with creativity and commitment.
The client proudly featured the video on their official website homepage and also showcased it internationally at exhibitions, where it drew positive feedback from global visitors and buyers.
Conclusion
The Ashabi Home Textiles Corporate Video stands as a perfect example of what happens when art meets industry and storytelling meets precision.
Even when faced with last-minute challenges — from production interruptions to exhibition deadlines — ArtX Films turned every obstacle into a creative milestone.
“Every thread tells a story — of hands that craft, machines that move, and hearts that care.
Ashabi — weaving comfort for the world.”