Founded in 1988, A. Esaak & Sons has grown into one of Pakistan’s most trusted and certified home textile brands. From a small beginning to an international name, the company’s journey is a story of dedication, craftsmanship, and timeless quality.
Their expertise spans a wide range of premium products Terry Towels, Terry Bathrobes, Bath Mats, Bed Linen, Table & Kitchen Linen, and Workwear Fabrics. Each product reflects not just fabric, but the care and passion woven into every thread.
Behind every product lies decades of hard work, passion, and a vertically integrated manufacturing system that ensures perfection at every stage.
The Purpose
Even with decades of success, A. Essak & Sons wanted to do something more; they wanted the world to see the soul behind their manufacturing.
They needed a corporate branding video that didn’t just highlight their products, but captured their sustainable process, people, and purpose.
The goal was simple: To show customers the dedication behind every towel, robe, and fabric.
That’s where Artxfilms came in, to elevate brand visibility through high-quality visual storytelling.
Our Approach
When ArtxFilms took on the project, we knew we were documenting more than just a factory; we were capturing a family legacy built on precision and pride.
Our team conducted on-site shoots across A. Essak’s production units, covering their entire vertically integrated manufacturing process, from start to finish.
Every department became a story in itself:
- Warping and Sizing: Where the journey of every thread begins.
- Weaving: The rhythmic dance of machines and skilled hands.
- Dyeing: Bringing life and color to fabric.
- Cutting and Packaging: The final touches that transform fabric into products ready for homes across the world.
- Clean Solar Power Energy System: Reflecting A. Essak & Sons’ commitment to sustainability using solar energy to power major parts of their production, reducing CO₂ emissions, and contributing to a greener environment.
With aerial drone shots and cinematic visuals, we brought energy and beauty to every frame highlighting the harmony between tradition, technology and eco-conscious innovation.
Each moment was shot to celebrate not just production, but passion because behind every towel, robe, or linen, there’s a story of hard work.
In addition to the corporate video, Artxfilms also produced studio-based photography sessions for creating elegant catalog and profile visuals for both online and print use.
We also developed short-form videos and social media campaigns designed to help A. Essak & Sons connect with customers globally.
These campaigns focused on:
- Highlighting the product range with elegance and clarity.
- Building customer trust through transparency showing real processes and craftsmanship.
- Boosting online visibility and engagement, leading to an increase in sales.
Furthermore, Artxfilms produced visual content for international exhibitions such as Heimtextil, showcasing A. Essak & Sons’ world-class quality on a global stage.
All materials were crafted to serve multiple purposes from brand presentations and exhibitions to marketing campaigns ensuring every piece of content delivered maximum impact across platforms.
The Result:
When the final corporate video was presented, the response from A. Essak & Sons was nothing short of heartwarming.
They appreciated how this corporate video exceeded expectations and every frame reflected the authenticity and passion of their brand. The video wasn’t just corporate content; it became a tribute to the people and processes that make A. Essak & Sons stand out in Pakistan’s textile industry.mThe corporate video became more than just a marketing tool it became a legacy piece that reflected the brand’s soul and spirit.
Watch the final corporate video here:
Conclusion
At A. Essak & Sons, every weave tells a story of passion and perfection.
At Artxfilms, every frame tells a story of innovation, imagination, and impact.
Together, we didn’t just create a video, we celebrated a journey. Because in every thread, and in every frame, one belief shines through:
“Quality isn’t just produced, it’s lived. Frame by frame, stitch by stitch.”
Let’s Create Your Corporate Video
Looking for reliable corporate event videography and high-quality corporate video productions in Pakistan?
Partner with Artxfilms and let them tell your brand story with clarity, creativity, and impact.
Get in touch today to start your corporate video production journey.