Allied Cables, a proud member of the Allied Group, is one of Pakistan’s reputed manufacturers of electrical wires and cables known for quality, reliability, and decades of technical excellence.
Their journey represents more than production; it represents Pakistan’s progress. From copper and silver to durable, high-performance cables, Allied Cables has been powering cities, industries, and homes with reliability, safety, and precision. When Allied wanted to showcase their story, their vision, values, and manufacturing process they trusted Artxfilms to bring it all to life through a corporate video that captured both technology and emotion.
Purpose
The purpose of the shoot was to create a corporate video that could be used across trade shows, business profiles, meetings, and client presentations. Allied Cables wanted to show their partners and clients exactly how they work, the precision of their machines, the scale of their operations, and the dedication that goes into every product. It wasn’t just about showing a process; it was about building trust by offering a transparent look into their world of industrial excellence.
The Challenge
Industrial storytelling is never simple. Machines, heat, process; they can look cold and technical unless seen through the right lens. Our challenge was to show that behind every meter of wire lies a human story of skill, patience, and pride. The shoot required full coverage of the manufacturing process at two massive industrial sites City Office, HUB and SITE Area including the copper melting, wire drawing, and insulation stages. Managing permissions, movement, and safety protocols across heavy industrial areas was a test of planning and teamwork. But we knew from the start to represent a brand that quite literally powers the nation.
The Journey
Our journey began inside the factories where the magic happens. We witnessed molten copper glowing like red liquid fire, slowly transforming into fine threads of wire. Watching that moment, our entire team paused, it felt like witnessing energy taking shape.
Over the next several days, we shoot:
- The complete manufacturing process, from raw copper to final insulated wire.
- Quality testing procedures that ensure every product meets global standards.
- Executive interviews, where Allied’s leaders shared their journey, challenges, and long-term vision.
Each frame was planned with cinematic care, balancing the raw industrial atmosphere with an emotional storytelling tone.
The Process
The entire project spanned 40 working days from script development and site planning to post-production and delivery.
During this corporate video shoot, our team worked long hours around melting furnaces and massive machinery capturing motion, light, and detail under challenging conditions. But passion fueled every shot.
There were moments when heat, noise, and time made it tough, but our crew stood firm.
The Unexpected Twist
Midway through post-production, the creative agency coordinating with Allied, requested major script and concept adjustments.
Rewriting and restructuring during editing is always tricky; it means rethinking the shoot’s entire flow. But our team took it as a chance to refine, not restart.
We worked closely with Allied’s management to craft a smoother, more engaging narrative. The result? A powerful final corporate video that felt even more authentic grounded.
Result
The final Allied Cables corporate video turned out to be a perfect blend of engineering and emotion. From the executive interviews to the visual storytelling of molten copper and wire production the video communicated one message clearly: Allied Cables is not just a manufacturer; it’s a legacy of excellence.
When presented to the client, the response was overwhelming. Allied Cables’ leadership appreciated the depth, professionalism, and cinematic quality that ArtxFilms brought to the project. The video became a key asset for corporate events, digital presence, and brand identity.
Watch the final corporate video here:
Conclusion
For Allied Cables, electricity is about connecting lives. For ArtxFilms, Corporate video is about connecting businesses. Together, we created something that went beyond metal, beyond machinery a story of dedication, fire, and faith in progress. Because in every spark, there’s effort. In every frame, there’s passion and in every story we tell, there’s a heartbeat of human purpose.
Ready to tell your brand story with the same depth and impact?
Partner with ArtxFilms, corporate video production company in Karachi, Pakistan to transform ideas, processes, and people into powerful visual narratives that connect and inspire with our professional corporate video services.
Let’s start your journey into a story that connects, inspires, and builds trust.