“A Trust Continues in All Walks of Life”
The Beginning – How Artxfilms Turned a Factory into a Story:
In the heart of Nooriabad, surrounded by the rhythm of machines and the pulse of industry, stands Adamjee DuraBuilt — Pakistan’s trusted name in durable piping systems since 1984. Artxfilms captured this legacy through a cinematic storytelling approach, blending industrial visuals with human emotion.
They don’t just make pipes — they build trust. From kitchen fittings to industrial pipelines, every Adamjee product is designed to survive sun, rain, or storm, carrying their promise:
“A trust continues in all walks of life.”
When Artxfilms partnered with Adamjee DuraBuilt, the goal wasn’t just to create a corporate video — it was to tell a story.
A story of precision, people, and purpose.
From Concept to Creation – Where Ideas Took Shape:
Our journey began with a simple question:
How do you turn a factory process into a human story?
Our team brainstormed, wrote scripts, and built storyboards focusing on three key pillars — Quality Assurance, Customer Trust, and People Behind the Brand. Each frame was designed to communicate Adamjee’s legacy through industrial brand storytelling and emotive visual design.
Quality Assurance – showing how Adamjee maintains perfection at every step.
Customer Trust – highlighting the real experiences of users.
People Behind the Brand – the workers, plumbers, and electricians who bring it all to life.
We packed our gear — cameras, drones, lights — ready to turn the machines into the heartbeat of a brand.
But as every story has a twist… ours had one too.
The Climax – When Weather Became the Villain
Just as we were about to roll cameras, dark clouds gathered over Nooriabad.
The rain started pouring, the floors became slippery, and time began slipping away.
For a moment, it felt like the project might face delays.
But then — our team refused to stop.
“Barish ne humein roka zaroor, lekin rukne nahi diya.”
(The rain slowed us down, but it couldn’t stop us.)
We covered the equipment, adjusted the lighting, and kept shooting — frame by frame, shot by shot.
Every drop of rain added a cinematic beauty to the story.
It wasn’t a challenge anymore; it became part of the film’s soul.
Capturing the Craft – From Factory to Customer:
Over the next few days, our lenses followed the entire Adamjee journey —
from raw material to the final pipe that reaches the customer.
We filmed the melting, moulding, and shaping process;
we captured the quality checks, the precision, and the people who make it all happen.
We interviewed employees, plumbers, and electricians who shared their experiences with pride.
One of them said something we’ll never forget:
(Adamjee doesn’t just claim quality — they assure it.)
That one line became the emotional heartbeat of the film.
The Turning Point – From Hard Work to Heartfelt Results:
Despite the rain, tight schedules, and long hours, our team delivered the project on time — with professional precision and cinematic flair.
When the final cut was shown to the Adamjee DuraBuilt team, silence filled the room — the kind of silence that only comes before applause.
They were proud. Not just of the video, but of seeing their story told so truthfully.
After the success of the main corporate film, we produced a series of testimonial shoots featuring electricians, plumbers, and skilled professionals who personally recommended Adamjee products — sharing how these pipes have become a symbol of reliability across Pakistan.
Beyond the Film – Awareness and Connection:
Our partnership didn’t stop there.
We collaborated with Adamjee DuraBuilt on multiple campaigns to raise customer awareness about replica products in the market.
Through short videos, animations, reels, and demo content, we educated customers on how to recognize original Adamjee quality and use their products safely.
“Har pipe ka apna ek safar hota hai — aur humne wo safar duniya ko dikhaya.”
(Every pipe has its own journey — and we showed that journey to the world.)
Teamwork – The Power Behind the Lens:
Behind every perfect shot was a team that never gave up.
From ideation to editing, every Artxfilms member played their role with creativity and passion.
Our cinematographers turned machines into motion art, our editors crafted story from steel, and our sound team made the factory like music.
“We didn’t just make a video — we told their story.”
The End – That Feels Like a Beginning:
Today, Adamjee DuraBuilt and Artxfilms share a partnership built on trust, creativity, and shared success.
Together, we’ve transformed a manufacturing process into an emotional story of Pakistani craftsmanship.
From Nooriabad to every home in Pakistan, the message remains the same:
“Quality never fails. Trust never breaks.”
“A trust continues — in all walks of life.”