“Everyday Convenience, Beautifully Captured”
Overview:
Apple Plastic is a Pakistani homeware brand known for its high-quality plastic products designed to make everyday life easier, smarter, and more colorful.
Their product line includes jars, shahi jugs, fancy and sports bottles, and coffee mugs — all created with durability, style, and functionality in mind.
With growing competition in the homeware market, Apple Plastic wanted to refresh its brand visuals and create content that could connect with audiences on social media and their website.
The Challenge:
Apple Plastic wanted visuals that felt real, relatable, and purpose-driven.
Their goal wasn’t just to show products on a white background — they wanted to tell a story about where and how each product fits into people’s lives.
They needed photography that could:
- Highlight which product suits which use case (e.g., sports bottles for outdoor use, jars for kitchen storage, mugs for coffee lovers)
- Be used for commercial, B2B, and online platforms
- Maintain a consistent, clean, and lifestyle-based look for social media campaigns, trade show, e-commerce, exhibitions, and catalogues
The Approach:
Artxfilms designed a creative plan to capture every product’s purpose, personality, and placement — turning simple plastic items into lifestyle essentials.
1. Creative Direction
We decided that every shot should tell a story:
“From your kitchen to your gym, Apple Plastic goes everywhere with you.”
The idea was to visually demonstrate how each item — whether it’s a water bottle, jar, or coffee mug — belongs in a specific daily moment.
2. Product Variety & Location-Based Shoots
A total of 14 products were photographed across different settings, each chosen to highlight real-life usability:
- Jars: Styled in a kitchen environment — filled with colorful snacks, pulses, and spices.
- Shahi Jug & Fancy Bottles: Shot on dining tables and outdoor setups — showcasing elegance in gatherings.
- Sports Bottles: Captured in fitness and outdoor scenes — symbolizing energy and movement.
- Coffee Mugs: Pictured in cozy indoor settings — reflecting warmth and relaxation.
Each scene was carefully composed to show lifestyle context, not just product features.
3.Technical & Aesthetic Approach
We used natural light and minimal props to keep the focus on product design, texture, and usability.
Our aim was to make each image feel clean yet lively, highlighting Apple Plastic’s modern yet practical appeal.
4.Multi-Platform Optimization
The visuals were designed for:
- E-commerce & B2B platforms (clear product detailing and angle consistency)
- Social media campaigns (lifestyle appeal with brand storytelling
- Trade shows & exhibitions (high-quality print-ready imagery)
- Catalogues, wholesale and marketplace listings (organized product grouping and variants)
The Outcome:
The new photography collection gave Apple Plastic’s brand a fresh, modern identity online.
Elevated Brand Aesthetics:
The visuals helped Apple Plastic stand out with a clean, lifestyle-oriented appeal.
Social Media Engagement:
The relatable, real-life photos performed strongly across campaigns — leading to higher interaction and reach.
Customer Clarity:
By showing each product in its real context, customers instantly understood which product best fits their needs.
Consistent Online Presence:
From social media posts to website banners,marketplace, the photography maintained a unified, professional brand look.
Client Feedback:
“Artxfilms helped us show our products the way we imagined them — useful, beautiful, and part of everyday life. The shoots brought our brand to life and made people connect instantly.”
Conclusion:
The Apple Plastic x Artxfilms collaboration proves that even the simplest products can tell meaningful stories when captured with care.
Through thoughtful photography and lifestyle styling, Artxfilms transformed Apple Plastic’s visuals into a vibrant reflection of everyday convenience and modern living.