Setting the Scene
The Institute of Business Administration (IBA) is Pakistan’s leading business institute, a symbol of academic excellence, discipline, and leadership.
To strengthen its digital presence and inspire new generations of students, IBA wanted to showcase its vibrant campus life, strong academic culture, and holistic learning environment through a corporate video one that could serve as a digital identity piece for social media campaigns, admissions, and branding purposes.
The objective was to capture the real essence of IBA, not just its classrooms, but its people, energy, and transformation from a student’s first day to graduation.
What We Set Out to Achieve
The corporate videography aimed to present IBA as more than an academic institution, a journey of growth, learning, and transformation.
Key elements included:
- Student – teacher coordination and real classroom experiences
- Convocation ceremonies
- Library and computer labs
- Group discussions, meetings, and student sessions
- Extracurricular and sports activities
- Financial aid opportunities
- Academic programs (Undergraduate, Masters, and PhD)
The purpose of the corporate branding video was to capture the entire student experience, from orientation to graduation, through real moments and real people.
How we Approached the Project
Artxfilms handled the complete production, shooting over an extended period to cover real events and authentic experiences.
The video featured:
- Classroom sessions and interactive learning.
- Group discussions, meetings, and project presentations.
- Convocation celebrations and academic achievements.
- Library and computer labs reflecting focus and collaboration.
- Cultural festivals, sports, and student society events.
- Financial aid stories and inclusion initiatives.
Every frame was captured organically, no staged shots, just the real IBA life unfolding naturally.
Working against the Clock
As the final shoot days approached, the team faced the biggest challenge.
The script carefully crafted by Artxpro’s ideation team included almost every aspect of university life: from morning lectures and library study sessions to sports, cultural events, and career fairs. But there was a problem the team had very limited time left, and a long list of scenes still to cover. Coordinating dozens of real students (not actors) made the process even more demanding. Some were camera-shy, some didn’t understand direction immediately, and others needed several takes to get a natural performance.
Every scene required clear guidance. The team had to explain where to stand, how to interact, when to smile, and how to act naturally.
Despite the pressure, our team stayed composed. They divided tasks one director handled performance direction while another managed camera setups to save time. The lighting and camera team prepped scenes simultaneously while the creative director briefed students on expressions and body language.
Even with the ticking clock, team coordination and Artxpro’s strong ideation ensured that the entire script was covered beautifully without compromising quality.
The final video not only met the original vision it exceeded expectations. Every element from academics to student life was captured with realism and energy.
The IBA communication team appreciated how Artxfilms turned a time-constrained project into a polished, heartfelt film, perfectly reflecting IBA’s true spirit.
How it Turned Out
The final corporate video became one of IBA’s key social media and promotional assets used for admissions campaigns, orientation sessions, and brand storytelling. It effectively portrayed IBA’s journey of transformation, campus vibrancy, and academic leadership resonating with students, alumni, and faculty alike.The university appreciated how Artxfilms had brought life, emotion, and identity into what could have been a standard institutional film.
Watch the corporate video here:
From the Team IBA
“Artxfilms didn’t just capture our university: they captured our story. Every frame feels alive, and that final convocation moment still gives us goosebumps.”
Bringing it All Together
The final corporate video successfully brought IBA’s spirit to life, capturing not just its academics, but the people, energy, and experiences that define the journey from admission to graduation. Through authentic storytelling and agile execution, Artxfilms transformed real campus moments into a powerful digital identity piece. Today, the film stands as a lasting brand asset helping IBA connect, inspire, and engage future generations with confidence.
Bring Your Brand Story to Life
From campus milestones to large-scale gatherings, our corporate video production transforms real experiences into compelling stories that engage, inspire, and elevate your brand.
Let’s bring your story to life.