You’ve invested in great products, nailed your pricing strategy, and poured hours into ad campaigns, yet sales just aren’t where they should be.
There might be chances that your product photography is silently sabotaging your revenue.
Here’s the harsh reality: Customers don’t touch, feel or try products online; they judge them by what they see and if it looks cheap, blurry or generic, they scroll past.
30% of people abandon their carts just because the product photos are not clear enough.
(Source: Moldstud)
Why Are Your Photos Costing You Sales?
Your product images aren’t just there to look nice. They’re your frontline sales team, working 24/7 to convince someone to click “Buy Now.”
Research shows that almost 90% of people consider high-quality product photos one of their most important purchase factors.
(Source: Grabon)
When your photos aren’t good enough, people don’t always say it, they just stop trusting what they see and move on. So, what actually makes a photo “not good enough”? Usually, it’s the small details you didn’t even notice.
Photo Mistakes That Are Cutting Down Your Conversions
Here are the most common product photography mistakes that quietly push buyers away:
1. Lighting that hides details
Dark shadows or blown-out highlights make it impossible to see details. Lighting isn’t just about brightness, it’s about balance.
2. Colors that don’t match reality
When the photo’s colors are off, trust disappears. A sweater that looks warm cream online but arrives pale white? That’s a return waiting to happen.
3. Blurry unprofessional shots
Soft focus, noise, or low resolution makes buyers doubt your professionalism, even if the product is great.
4. Distracting backgrounds
Props, clutter, or messy settings confuse the buyer. Your product should always be the star of the image.
5. Only one angle
A single photo doesn’t tell the whole story. Showing multiple angles removes doubt and helps the audience feel sure about what they’re getting.
6. Misleading images
If size, shape, or context is distorted, buyers feel tricked and the brand loses credibility instantly.
7. Overedited photos
Heavy filters and unnatural edits make a product look unreal. If buyers feel they’re seeing a “Photoshop fantasy,” they’ll hesitate to purchase.
The Cost of Misleading Product Photos
Sometimes even big brands struggle when their product photos aren’t good enough. Sometimes the images that are meant to sell actually end up losing potential buyers.
Reddit (A Fashion Brand Case)
A fashion brand wanted to improve its product images.
They spent over $12,000 on a professional photoshoot, moving from simple iPhone shots to a full studio setup. The photos looked perfect; idealized models, flawless lighting, and every detail highlighted.
But something went wrong.
With new images, the shoppers didn’t connect. The models looked too perfect, and the fabrics didn’t match reality. The photos felt like ads, not real-life products.
The result? Conversions dropped by 15%.
The lesson was clear; perfection doesn’t always sell. Shoppers want authenticity and relatable product photos that build trust and encourage purchases.
ASOS Fashion Brand
Another fashion brand, ASOS initially relied on basic product photos. Soon, they noticed a problem.
The original product photos didn’t show enough details. Customers couldn’t see how garments fit, what the fabric felt like, or how the colors appeared. Buyers were unsure, hesitant, and sales stayed low.
So, ASOS made a decision. They introduced 360° product views, and high-quality, multi-angle images. Every product was shown from multiple angles, highlighting textures, colors, and fit.
The result was amazing. Conversion rates jumped from 1.33% to 2.48%. So, the takeaway is that showing products in a detailed way from multiple angles removes doubts, builds confidence, and increases sales.
A study showed that:
360-degree product images can boost brand conversion rates by 22%.
(Source: Grabon)
These brands demonstrated just how much authentic and realistic product photography can impact sales because authenticity matters more than perfection.
At ArtxFilms, we specialize in creating visuals that achieve exactly that.
How ArtxFilms Makes Every Product Photo Work for Your Brand
At ArtxFilms, we help brands get visuals that actually sell; crisp, clear, and true-to-life images that inspire confidence.
Here’s how we do it:
- Strategic Planning
We start by understanding your product, audience, and where the photos will be used, so every shot has a purpose.
- Fully Equipped Studio Setup
We operate from our fully equipped in-house studio, built specifically for high-quality product photography.
- Professional Lighting & Angles
From textures to colors, every detail is highlighted with the right lighting and multiple angles that show the full story.
- Clean & Focused Composition
Minimal distractions, clear focus, and thoughtful framing ensure your product stands out.
- Authentic Editing
Images are polished, colors are accurate, but the product always stays true to real life.
- Optimized for Every Platform
Whether it’s your website, Instagram, TikTok, or ads, we deliver photos that perform across all channels.
- Fast, Collaborative Delivery
You see previews, request tweaks, and get the final images on time, hassle-free.
With our expertise in professional product photography services, we ensure every image drives results. We capture products the way they deserve; clear, detailed, and irresistible. From e-commerce shots to lifestyle and 360° views, each photo is crafted to inspire confidence and boost conversions.
Partner with ArtxFilms and let your products shine across every platform, every time.