There’s something magical about winter in Pakistan: cozy shawls, foggy mornings, cups of chai, and of course… scroll-stopping fashion campaigns that make you want to upgrade your entire wardrobe.
But have you noticed how your favorite Pakistani clothing brands winter campaigns are stepping up their game lately? No more boring studio walls or stiff poses, today’s winter fashion photography is a full-blown cinematic experience. Think mountains wrapped in mist, fake snow falling in Karachi, and storytelling so good it makes you feel the chill through the screen.
At artxfilms, that’s exactly the kind of creativity we live for. We don’t just capture clothes; we capture atmosphere. Our photographers, cinematographers, and creative directors know how to turn every winter clothing shoot into a high-end visual story, one that connects emotionally and looks straight out of a film.
So grab your coffee (or maybe a steaming cup of doodh patti), and let’s dive into how the top five Pakistani brands winter campaign photography projects have completely transformed winter fashion shoots, and how we can help your brand do it too.
Five Pakistani Brands Taking Winter Fashion Shoots to the Next Level
Let’s check out five Pakistani brands pushing the boundaries of winter campaigns.
1. SAPPHIRE
SAPPHIRE’s Fall/Winter ’24 campaign featuring Iqra Aziz and Sajal Aly stood out for its cinematic storytelling and breathtaking location. Instead of shooting in a city studio, the team took their cameras to the mountains, where the natural light, mist, and scenery became part of the story.
- The shoot used soft daylight to capture natural skin tones and real fabric texture. No harsh studio lighting, everything felt organic and fresh.
- The team used wide-angle lenses to include both the models and the scenic mountain backdrop in one balanced frame.
- Neutral color tones in grading helped the warm outfits pop against the cold, misty setting.
- The cinematography focused on movement: running, laughing, walking through the hills, giving every shot a lively, human touch.
2. Bonanza Satrangi
Instead of going outdoors, Bonanza Satrangi’s Winter 2024 Collection brought winter indoors, surrounded by lush greenery, antique decor, and soft candlelight. The entire shoot captures a rich, royal vibe with an earthy and mysterious tone.
- The fashion photography setup used warm light and golden tones to give a cozy, royal winter look.
- The background was designed with plants, books, and antique furniture to make the scene look rich and detailed.
- Each shot focused on the fabric’s texture and embroidery, using close-up angles to show fine details.
- The colors: deep red, emerald green, and muted gold, matched the winter theme perfectly.
- The overall look felt artistic and dreamy, making Bonanza Satrangi’s winter collection stand out with timeless beauty.
3. Bin Saeed
While many brands focus on drama and movement, Bin Saeed takes a completely different path: clean, minimal, and faceless. Their winter apparel shoot in Karachi often features mannequins instead of models, letting the clothing speak for itself.
- The brand uses flat studio lighting, evenly spread lights from all directions to avoid shadows.
- Backgrounds are neutral shades (white, beige, or grey) so that the colors of the outfits stand out.
- The camera is usually placed head-on at chest height, ensuring a perfect view of drape, stitching, and fabric quality.
- Every shot is symmetrical and focused; there’s no movement or props, keeping attention solely on design details.
4. Gul Ahmed
Gul Ahmed’s “Winter Story” campaign takes viewers straight to Pakistan’s breathtaking valleys, places like Neelum and Swat. Their goal was to show how winter clothing fits naturally into everyday outdoor life.
- The team relied heavily on natural lighting and early morning fog for softness and authenticity.
- Wide landscape shots captured rivers, wooden cabins, and misty trees as part of the composition.
- The camera movement was gentle, mostly handheld and gimbal shots, to keep a natural, storytelling rhythm.
- The colors were graded with cool blue and soft grey tones, enhancing the sense of chill while keeping the warmth of the fabric visible.
- They avoided over-retouching, allowing slight imperfections like flying hair or misty breath to add realism.
5. Outfitters
Outfitters is known for its youthful, energetic brand personality and their “Winter Escape” campaign perfectly reflects that. Instead of soft romantic tones, they went bold, colorful, and modern.
- The winter collection photoshoot used bright artificial lights and high contrast to give images a punchy, editorial look.
- The camera movement was fast, using gimbals and handheld rigs to create motion blur and energy.
- Models were shot in urban street settings, often at twilight, for a mix of natural and artificial light.
- The background tones were edited to pop, teal shadows and orange highlights gave the photos a cinematic, youth-driven mood.
- For the video, the team used fast cuts, lens flares, and color gels to create a high-fashion music video vibe.
artxfilms Can Do It All for Your Brand
Everything the top fashion brands are doing, from Sapphire’s cinematic mountain story to Bonanza Satrangi’s snow-filled indoor set, artxfilms can bring that same creative brilliance to your brand.
Whether you want to shoot in the great outdoors, build a custom winter set, or create a high-fashion editorial vibe, we’ve got the creative minds, technical gear, and production crew to make it happen.
From 360° fashion visuals and aerial drone cinematography to studio mannequin shoots and lifestyle campaigns with influencers or celebrities, we do it all. As the best photography studio in Karachi, we specialize in fashion photography and videography, ensuring your campaign looks stunning across every platform, from billboards to Instagram Reels.
Here’s how we do it:
- Cinematic Direction & Storytelling
We craft stories, not just visuals. Every campaign is built around an emotion or theme that connects with your audience and enhances your brand identity.
- Advanced Lighting & Cinematography
From soft mountain sunlight to simulated snowlight in Karachi, we use professional LED setups, diffusers, and gimbals to achieve the perfect cinematic mood.
- High-End Fashion Photography
Our lenses capture every fold, texture, and fabric detail with precision. We use macro shots, soft lighting, and wide angles to make winter wear feel alive.
- Location & Set Design
Mountains, lodges, or urban escapes, we can find or build your dream location anywhere. Even a Karachi studio can become a winter wonderland.
- Post-Production Magic
We refine every frame with expert color grading, retouching, and cinematic edits, turning raw visuals into scroll-stopping masterpieces.
- Complete Campaign Production
From idea to execution, we manage everything:
- Concept & moodboards
- Model & stylist coordination
- Lighting & equipment
- Photo & video direction
- Editing, color grading & sound
Want Your Winter Collection to Look This Good? Let’s Talk!
If you want your brand’s fashion photography winter collection to look as stunning as Sapphire’s, as imaginative as Bonanza Satrangi’s, or as bold as Outfitters, artxfilms is where your vision turns into reality.
Planning to launch a new collection or thinking of refreshing your brand image? We’ll handle it all—from concept to final edit, crafting a winter story that truly reflects your brand’s style.
Let’s make your winter campaign the one everyone talks about.
Get in touch with artxfilms today!