A Brand Ready for Change
Established in 2007, Cherry Plastics has been serving industries for years with its quality plastic packaging and storage equipment. Their recyclable, durable, and flexible products include plastic crates, dustbins, pallets, and stackable containers in various sizes and colors.
Cherry Plastics wanted to upgrade its website with clean and clear visuals so that customers could easily understand the product, its size, shape, and usage.
The Vision Behind the Upgrade
Cherry Plastics wanted to upgrade its website with clean and professional visuals. so that customers could easily understand the product, its size, shape, and usage.
Cherry Plastics was facing challenges in presenting its products in a way that felt compelling and convincing. It is challenging to capture plastic products because they are rough, dry, and lose texture as the color fades in front of the camera. The images looked flat and dull, presenting an unclear and low-quality product.
The goal was simple: to create images that could feel real and honest by capturing true colors, depth, and texture.
To give their products a new direction and purpose, Cherry Plastics partnered with Artxfilms for high-quality ecommerce product photography.
Planning Every Frame
The team carefully evaluated the products and planned the shoot. A white background is chosen to give a fresh look and highlight the product colours. Even lighting was set to avoid shadows and reflections, and let the product shine. The camera angle is set to capture the real depth size and functionality. A consistent framing was chosen for all products to maintain relevance.
The Texture Test
One of the main challenges during the product shoot was capturing the true texture and color of plastic products. Plastic surfaces often reflect light unevenly, making them appear flat or dull on camera. Maintaining color accuracy while avoiding harsh reflections required careful lighting adjustments and multiple test shots.
Through detailed planning and optimum lighting setup on set, the team was able to overcome these challenges and create visuals that accurately represented the products.
The New Visual Identity
The final product photography successfully transformed how Cherry Plastics presents its product range online. The new images improved the product clarity and provided a consistent catalogue look. The client really liked the images as they provided a strong brand presence and quality. The Cherry Plastics’ website looked clean, organized, and bright with new product images, and enhanced the overall client experience.
We also created a set of images showcasing usage of each product. Later on, those images were used for different purposes.
From Ordinary to Outstanding
What once felt plain and difficult to showcase now appeared clean, structured, and professional. The images highlighted the true quality, color, and usability of each product, making it easier for customers to understand what they were purchasing.
More than just photographs, the visuals became a strong representation of Cherry Plastic’s commitment to quality and reliability. The updated images not only enhanced the brand’s website but also helped build trust with customers by presenting the products in a clear, honest, and visually appealing way.
Elevate your E-Commerce Visuals
Looking for e-commerce product photography?
Partner with Artxfilms, the best product photography studio in Karachi. We don’t just capture products, we craft visuals that feel authentic, reliable and visually refined. With a strong understanding of lighting, detail, and brand presentation, we create photographs that truly represent your brand.
Let’s create product images that truly represent your brand.